1. Interruption Marketing.  Interruption Marketing is used most often by mass marketers and involves interrupting a prospective customer with an advertising message.  The most common interruptions are: TV, radio, magazine, direct mail and telemarketing.
   
   

2. Permission Marketing.  Permission Marketing offers the consumer an opportunity to volunteer to be marketed to.  It guarantees that the consumer will pay more attention to the marketing message.  The response to an offer made to prospective customers in a permission database can be 20 to 30 times the response to a database made up of non-volunteers.
   
   

3. Two Ways To Get Married. The Interruption Marketer buys an extremely expensive suit, new shoes and fashionable accessories.  Then, working with the best database and marketing strategists, selects the demographically ideal singles bar.

Walking into the singles bar, the Interruption Marketer marches up to the nearest person and proposes marriage.  If turned down, the Interruption Marketer repeats the process on every person in the bar.

The Permission Marketer goes on a date.  If it goes well, the two of them go on another date.  And then another.  The more they date, the more familiar they become with each other and the more they trust each other, consequently, the more likely they are to agree to get married.

4. Five Steps To Dating Your Customer.

1. Offer the prospect an incentive to volunteer.

2. Teach the prospect, over time, about your products and services.

3. Reinforce the incentives to guarantee that the prospect maintains the permission.

4. Offer additional incentives to get even more permission from the consumer.

5. Over time, leverage the permission  to change consumer behavior towards profit.
   
   

5. The Permission Marketing Process

1. Strangers

2. Friends

3. Customers

4. Loyal Customers

5. Former Customers

Most marketers don’t notice, track, or interact with people until they are customers.  Some don’t even pay close attention until the consumer becomes a loyal customer.  A few don’t notice their customers until they become disgruntled former customers.

"I have been a member of CEBI since 1998 and have attended several Meetings and Summits each year. I have never left any of these meetings without feeling that I had gained a lot of information to immediately put to use in my business." Mike Mangold President S & M Painting and Drywall Co.