"CEBI is an excellent action resource. Presentations and personal contacts developed better insurance rates, a more effective organizational structure and improved nonfinancial metrics in my company."
Perry Peck
President
Soundwich, Inc.
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Chief Executive Briefing #13:Changes CEB Members See In Their Banking Relationships
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Chief
Executive Briefing # 13
Changes
CEB Members See In Their Banking Relationships
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Following
is a compilation of ideas expressed by CEB members on this issue.
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Increased competitiveness
Banks have developed more sophisticated and aggressive marketing plans,
employing many of the traditional marketing techniques used by other industries.
With this
change, comes a change in their focus. They now spend the bulk of their
effort on the more desirable clients, rather than wasting their efforts on
the less desirable companies. In
addition, more European banks have entered the U.S. market.
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More documentation
The length of loan agreements has significantly increased because banks
are requesting more information. In
other words, where they used to request quarterly reporting, now they ask
for monthly accountings. With
these changes, banks are becoming more stringent and less flexible in their
terms.
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Lower
interest rates
The majority of chief executives report paying lower interest rates, but
they also felt that the banks’ margins are increasing.
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Less willingness to take risks
As banks become increasingly aware of risks, they are less willing to go
outside the established norms.
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More formality
As consolidation, centralization and high personnel turnover become the
norm, personal banking relationships are taking a hit, becoming much more
formal.
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More services
In order to remain competitive and hold on to their customer base, banks are
offering more non-traditional services, such as travel and leasing services.
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Better service
Although banking relationships have become more formal, they have also
become better. In addition to offering more
services, banks are also offering faster and higher-quality services.
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More government influence
As government regulations and regulators gain more control over banks, banks
are developing a broader concern for environmental issues and compliance
with the myriad of non-economic priorities of the government.
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