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"CEBI has moved me off center. I had been marking time for awhile, and through my discussions at the CEBI meetings I have renewed my vision and focus."

Michael Mc Carthy
President
Mr John Of Pittsburgh

 

Chief Executive Briefing # 17

 Where CEB Members Spend Their Time

 

Following is a compilation of ideas expressed by CEB members on this issue.

  1. Sales and marketing
    More than 75% of CEB members list sales and marketing as one of their highest priorities, scheduling a significant amount of their time for this area.  In addition, sales and marketing was listed twice as often as any other priority

  2. People
    Chief executives spend a significant amount of time solving people problems.  Their emphasis is on teaching and encouraging employees, as well as mediating conflicts among employees.

  3. Reviewing company data
    Chief executives allocate much of their time to reviewing company reports and data, focusing the bulk of their efforts on financial data.

  4. New technologies and product development
    As markets become more and more competitive, chief executives report spending greater amounts of time evaluating new technologies and new product development.

  5. Operations
    Many, although not all, chief executives report that they deal directly with operational and administrative issues in their companies.

  6. Planning
    A significant number of executives indicate that they are able to allocate time for long-range planning and strategic and tactical issues, although many reported not focusing their efforts in this area.

  7. Focusing on proactive thinking versus reactive
    Not surprisingly, most executives report that they are proactive versus reactive, taking the time to evaluate their markets and their company position, anticipating problems – and preventing them – before they arise.

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