Chief Executive Briefing #121:Front of Mind -- Maintaining Visibility with Prospects and Customers

Front of Mind -- Maintaining Visibility with Prospects and Customers

I made a presentation that was surprisingly well received at the 2009 Spring Summit of Chief Executive Boards International. The topic was, "Front-of-Mind -- Better, Faster, Cheaper." The point was that prospects, and even customers, forget about who you are, what you do, and how you might be able to help them. And they do so frighteningly quickly.

Click the icon on the right for a Video Blog Article on what Front of Mind is all about, and why you'll want to consider E-Marketing tools as part of your customer contact arsenal.

My own testimonial: This stuff works. CEBI has been sending an E-Newsletter to both members and prospects every month for the past 18 months, and the results are amazing. Here are a couple of typical email responses we've received lately, 1-2 days after sending a monthly newsletter.

From a prospect who first inquired in March of 2006:
"I am ready to join your organization"
From a prospect who first inquired in January of 2006:

"Terry, I think it is time for me to join your organization"

We've had no other communication with these two people (both now members) for over 2 years. Our E-Newsletter alone kept CEBI on their radar until they each decided they had a need for a source of some new ideas.

If you've had some success with E-Marketing tools to keep your message in front of prospects and customers, please click "Comments" below and share them with others.