Years
ago,
I
readjusted
my
expectations
of
business
seminars,
deciding
that
in
most
cases,
if
I
got
just
one
good
idea
in
the
course
of,
say,
a
1/2
day
or
1
day
seminar
it
was
more
that
worth
the
time.
That's
because
I
don't
have
all
that
many
good
ideas
of
my
own.
I
find
I
can
sit
in
my
office
all
day,
and
not
one
good
idea
falls
out
of
the
sky
onto
my
desk.
I'm
really
good,
though,
at
taking
good
ideas
I
get
elsewhere
(articles,
websites,
seminars,
books,
etc.)
and
turning
them
into
real
money
--
in
lots
of
cases,
lots
of
money.
Einstein
once
said,
"We
can't
solve
problems
by
using
the
same
kind
of
thinking
we
used
when
we
created
them."
I can list dozens of individual good ideas that have made me or my shareholders at least $10,000, several that have turned into $100,000, and a couple that have probably earned shareholders over $1 million. That's not far out of bounds. If you're doing anything that has any leverage to it at all (such as running a business), turning a single good idea into $10,000 is pretty much child's play.
Chief Executive Boards International, an organization of business owners and CEOs who meet regularly to help and advise each other, is one such source of good ideas. I do try to be polite when I hear a prospective member question whether CEBI will be worth the money. Or says, "I just can't afford to do that right now." Of course, I realize the prospect is really saying, "You haven't convinced me yet."
It's a really peculiar objection, and I hear it from people who apparently expect me to believe it. How could a person spend the better part of the day with 6 or 8 other business owners and not get just one idea he could turn into, say, $5,000 worth of cost savings or margin improvement? How could you avoid it? If that were the case, in 6 such events per year, he'd have an ROI of at least 5x what he spent.
This past week, I had those tables turned on me. For a couple of months, I've been considering attending a "Grow Your Company" seminar (2 days) put on by Inc. Magazine in Florida next month. It's not cheap. By the time the dust clears, I'll have over $3,000 spent, and 2 days away from the business. I was wondering out loud about that, when my wife asked, "What's one good idea worth?" She had me there. How could I possibly spend two days with hundreds of other business owners, participating in workshops, listening to guest speakers, networking during breaks, and not get at least one good idea that was worth at least 10 times what I'm spending? So, I signed up that same day. I expect to get at least 5x return on that investment, at a minimum - perhaps 50x.
She was right -- putting yourself in a place where you're likely to get a good idea that wouldn't have otherwise occurred to you is profitable. In my experience, almost always. So, I'm going.
There are 250 days a year to spend at the office. And one looks pretty much like the next, in my experience. What have you done lately to put yourself elsewhere for a day -- in the crossfire of good ideas, whether at CEBI or elsewhere? At CEBI, "We Share Ideas."
Give it a shot. It's a strategy that's worked for thousands of business owners.
I can list dozens of individual good ideas that have made me or my shareholders at least $10,000, several that have turned into $100,000, and a couple that have probably earned shareholders over $1 million. That's not far out of bounds. If you're doing anything that has any leverage to it at all (such as running a business), turning a single good idea into $10,000 is pretty much child's play.
Chief Executive Boards International, an organization of business owners and CEOs who meet regularly to help and advise each other, is one such source of good ideas. I do try to be polite when I hear a prospective member question whether CEBI will be worth the money. Or says, "I just can't afford to do that right now." Of course, I realize the prospect is really saying, "You haven't convinced me yet."
It's a really peculiar objection, and I hear it from people who apparently expect me to believe it. How could a person spend the better part of the day with 6 or 8 other business owners and not get just one idea he could turn into, say, $5,000 worth of cost savings or margin improvement? How could you avoid it? If that were the case, in 6 such events per year, he'd have an ROI of at least 5x what he spent.
This past week, I had those tables turned on me. For a couple of months, I've been considering attending a "Grow Your Company" seminar (2 days) put on by Inc. Magazine in Florida next month. It's not cheap. By the time the dust clears, I'll have over $3,000 spent, and 2 days away from the business. I was wondering out loud about that, when my wife asked, "What's one good idea worth?" She had me there. How could I possibly spend two days with hundreds of other business owners, participating in workshops, listening to guest speakers, networking during breaks, and not get at least one good idea that was worth at least 10 times what I'm spending? So, I signed up that same day. I expect to get at least 5x return on that investment, at a minimum - perhaps 50x.
She was right -- putting yourself in a place where you're likely to get a good idea that wouldn't have otherwise occurred to you is profitable. In my experience, almost always. So, I'm going.
There are 250 days a year to spend at the office. And one looks pretty much like the next, in my experience. What have you done lately to put yourself elsewhere for a day -- in the crossfire of good ideas, whether at CEBI or elsewhere? At CEBI, "We Share Ideas."
Give it a shot. It's a strategy that's worked for thousands of business owners.
