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CEBI Members in Print
 The
business press is picking up on Chief Executive Boards members. Tim
Gase was featured in March issue
of Fortune Small Business, in an article appropriately titled: "Keep More
Cash." Like many CEBI members, FSB reports, "During this
challenging year, CEO Tim Gase chose to keep his firm competitive by buying new
equipment. The total tab: $150,000.
"Thanks
to Section 179, Peerless was able to write off the entire $150,000 in
2008. "Why wouldn't you take the whole thing now if you need
it?", asks Gase, adding "We need it."
This great PR
opportunity surfaced via a freelance writer's inquiry about a Chief
Executive Blog article on Section 179, and was broadcast to CEBI members in
an Alert in December 2008. Tim, of course, jumped on it and got 7 column
inches of ink in a national publication (for free).
Complete
FSB Article........
CEBI
CEO
Terry Weaver's letter to the Editor of Inc. Magazine made it into the March
issue of Inc. In response to an article on company valuation, where
an Inc. writer suggested a company might be worth
5x to 10x revenues, with no consideration of cash flow or profitability,
Weaver wrote,
"One
of the things that entrepreneurs tend to have in common is an inflated sense of
what their companies are worth. The lead item in your Ask Inc. section in
the November
issue may be an example of this kind of thinking.
"If
you know of investors willing to pay those kinds of revenue multiples for
companies of unknown profitability and cash flow, I can refer several dozen
business owners who are likely to be interested."
Sorry,
no takers yet. Full
Letter.........
How Much is Not Having a CFO
Costing You?
Most business owners' core
competencies are well-aligned with their core business. Good thing --
getting into a business you don't know a lot about is a classic reason for
business failure.
Most business owners' core
competencies are not in company finance. In fact, it seems that
financial know-how is pretty low on the list of most owners' skills and
talents.
Here's
a story of how close several CEBI members came to business failure due to lack
of CFO skills....
Think your CPA is acting as
your CFO? Think again. It's not likely. Here's
why...
5 Ways to Improve Your Closing
Ratio
 Believe
it or not, Aristotle, in the 4th Century BC, was writing about the art of
persuasion. His "Treatise on Rhetoric" provides some durable,
time-tested (2,400 years) ideas that will improve your selling process, your
closing ratio and your customer retention.
Most sales people focus on features,
benefits, what their companies provide and why their offering is better than the
competition.
Wrong, says Aristotle. Here's
what they ought to be focusing on....
Make Plans Now to Attend the Spring
Summit
The CEBI Spring
Summit is shaping up as a great event, and we again expect record attendance,
including a lot of new members. Additionally, we'll have a guest
speaker, a market analyst, speaking on "The Economy -- Where We Are Now,
and Where We're Going."
Please ink in
the Summit dates on your calendar -- you'll be glad you didn't let anything else
get in the way. You'll want to arrive on Wednesday, April 22.
A 5:00 pm or earlier arrival time should get you to Eaglewood in plenty of time
for the Welcome Reception and Bowling Night. And be sure to get your
hotel room reserved ASAP.
Do also plan a
late enough departure on Friday, April 24 so that you can fully participate in
the Friday afternoon workshop. Departing flight times of 5:30 or
later should work out fine (O'Hare airport is 30 minutes from Eaglewood).
Details
on the Spring Summit....
And, as always, we're
interested in your ideas for newsletter articles. Would you perhaps write
a guest Editorial? Please let us know if you have ideas or material you'd
be willing to share with others.
Thanks,
Terry Weaver
CEO
Chief Executive Boards International
TerryWeaver@ChiefExecutiveBoards.com
864 527-5917
www.chiefexecutiveboards.com
www.chiefexecutiveblog.com
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