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  October 2009   

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Chief Executive Boards International Update

Register Now for the Fall Summit

If you haven't yet registered for this fall's CEBI Summit, you'll want to do so today.  If you haven't attended a Summit before, you're in for a great event.   We'll have some top-notch guest speakers, an all-member Forum on personal investing in 2010, and of course, the National Boards.  Members have sometimes described CEBI Summits as "Local Boards on Steroids."  

So, don't wait -- register with both CEBI and the Wyndham Peachtree Conference Center.   

You'll want to arrive in Peachtree City, GA (Gateway airport = Atlanta) on Wednesday, November 18.  It's worth arriving early for an optional facility tour of "the Source" showroom and training center at Cooper Lighting at 3:30.  We'll have a welcome reception at the Wyndham at 6 pm followed by dinner at 7.  The Summit will start with breakfast Thursday morning and an opening session at 8:30 am.  

Plan on return flights that depart on Friday from Atlanta at 5:30 or later.


Credit Availability is #1 Small Business Concern 

Members regularly ask me, "What are you hearing as you travel from city to city, meeting with Local Boards?"  This fall, to borrow a line from the real estate industry, it's about banking, banking and banking.  Never before in my career have I heard so many concerns about the lack of available credit to support the working capital needs of small business.   

Something has come completely unglued in the commercial banking industry --- banks have apparently forgotten that they have to loan money to make money, and that small businesses are the shank of the commercial economy.  I don't have enough fingers and toes to count the stories I've heard lately of banks bailing out on CEBI members. 

More about the banking landscape, as well as some "tips and tricks" from CEBI members on dealing with banks.


7 Steps to Turn a Complaining Customer
into a Raving Fan

Most businesses hate customer complaints, and it shows in the lousy way they handle them.  Many times a customer's opinion of a supplier is even lower after he calls to complain than it was before he dialed the phone.  

There's an opportunity, though, in every customer complaint.  Some companies take that opportunity to "wow" the customer, and it pays off.  It's about overcoming human nature (to be defensive) with training.  The natural tendency to be defensive with a complaining customer just aggravates him even more.  

You can, in fact, make a complaining customer feel so important he decides you're really the kind of organization he wants to keep as a supplier.  

Here are 7 steps that will turn a complainer into a raving fan.  


In Communicating Change through Your Company,
Don't Forget the "Why"

People resist change, whether in their personal or business lives.  Reducing or eliminating that resistance requires communication of both why you believe change is essential, as well as what you want them to do.   Most of us spend most (if not all) our time on the what.

Employees have their radios tuned to their favorite station -- WIIFM (What's In It for Me).  The tune playing in their head isn't the same as the one in yours.   They like life as it is, and they don't see a reason for it to be different.  They'll push back hard to try and keep it the same.  

Read more on the importance of explaining "why", rather than "what", in your change management communication


And, as always, we're interested in your ideas for newsletter articles.  Would you perhaps write a guest Editorial?  Please let us know if you have ideas or material you'd be willing to share with others.

Thanks,  
  

Terry Weaver
CEO
Chief Executive Boards International
TerryWeaver@ChiefExecutiveBoards.com
864 527-5917
www.chiefexecutiveboards.com

www.chiefexecutiveblog.com

 

Upcoming Events

Fall Summit Nov. 19-20, 2009
Dayton LB * October 20, 2009
Cincinnati LB October 21, 2009
Northern KY LB October 22, 2009
Greenville LB  October 22, 2009
Detroit LB October 27, 2009
Indianapolis LB October 28, 2009
Chicago LB October 29, 2009
Chicago North LB October 30, 2009
Houston LB December 2009
Detroit LB Feb. 2, 2010
Indianapolis LB Feb. 3, 2010
Chicago LB Feb. 4, 2010
Chicago North LB Feb. 5, 2010
Dayton LB Feb. 9, 2010
Cincinnati LB Feb. 10, 2010
Northern KY LB Feb. 11, 2010
Houston LB Feb. 24, 2010
Greenville LB  Feb. 25, 2010
Tampa LB March 2, 2010
Cleveland LB March 3, 2010
Columbus LB March 4, 2010
Spring Summit
April 22-23, 2010

* LB = Local Board Meeting

Listing of all 
2010 Local Board Dates


Not Yet a Member? 


Miss a CEBI Newsletter? 
Archives are available here


Turn an Ordinary Email into a Sales Call 

How many emails go out of your company in a day?  What if each of them included a marketing message that reminded customers or prospects of something you sell or provide that they've forgotten about?    

There's a lot of real estate available in an email body, particularly in the footer.  You can use that space to send your customers or prospects important information. 

Have a look at some easy and cost-free ways to turn every email into a selling message....


Nominate a Member

CEBI membership has grown at a record pace over the past year, in part due to CEBI members nominating friends & associates as new members.  

Additionally, we've had multiple members nominate identified successors or purchasers of their businesses.  

Do you have an acquaintance who could benefit from membership in Chief Executive Boards International?   If you need an email to share with a friend, try these "talking points"  

Use this Nomination Form

Chief Executive Boards International is an exclusive group of business owners, presidents and CEOs whose members are committed to helping each other achieve both their business goals and their life goals.  We meet regularly as a confidential, collaborative advisory board to help each other become more focused, effective and strategic.  The result?  More fulfillment.  More free time.  More profit. 

Are you a CEO, President, Business Owner or GM of a profit center?   You may qualify as a CEBI member.  
Request more information

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