Executive Boards International Update
Social Media Update
Last month's article about companies blocking social media websites generated
a flurry of reader comments. LinkedIn
was the most pervasive thread in those comments, and a general consensus is
emerging that your LinkedIn presence is becoming the new "credibility" litmus test
being applied to owners and executives.
We've watched the evolution of a URL and website as a credibility measure
-- if you don't have a website and "company" email (firstname.lastname@example.org)
identity, you're pretty much written off as not to be taken seriously in
Now it's LinkedIn -- if you don't have a LinkedIn profile reasonably well
populated (education, career resume, etc.) you're liable in today's world to bring your professional credibility into question.
So, hit LinkedIn, log
in and have a look to be sure your profile is what you want it to be and up to
date. If you're not already there, set up an account and populate it
with your contact and career information. And do register for the Fall
Summit, where we're planning an All-Member Forum to compare our experiences, successes and disappointments with social
media as business-to-business marketing tools.
Employee Turnover on the Rise
This article is a "wake up call" for business owners.
If you haven't done anything meaningful (in the pay envelope) to recognize those
who believe they helped pull your company through the recession, it's time to
think about it. Employees who were sticking with you just because they
didn't see an option may be changing their minds.
A recent Wall Street Journal online article reports:
"In February, the number of employees voluntarily quitting
surpassed the number being fired or discharged for the first time since October
2008, according to the Bureau of Labor Statistics"
you put your employee hat on, would you still feel like you're in the hole
income-wise? It may be time for you to shell out -- either some
raises or some "we made it" bonuses. The same article
"In a poll conducted by human-resources consultant Right
Management at the end of 2009, 60% of workers said they intended to leave their
jobs when the market got better."
Start Your E-Marketing Database
You may have not yet decided you need E-Marketing as a way to
regularly remind your prospects and customers of your company, your brand and
your products. It wouldn't be a bad idea, though to start actively
collecting Email addresses from prospects and customers.
got an E-marketing message recently from a vendor who must have gotten my email
during our last transaction -- at least 4 years ago. They had apparently
realized they would someday want a database of customer email addresses, and
began collecting them years before.
other way around doesn't work so well -- to decide you need an E-marketing
strategy and then realize you're at a standing start as far as who you're going
to send it to.
on an inexpensive, low-effort way to start
building your E-Marketing database....
A Marketing Message
in Every Email
How many emails do you send in a
day? In addition to the intended message or outcome of the email
itself, why not send a marketing message as well?
This is an idea I heard in a CEBI Local Board
meeting 6 months ago. It sounded good enough and was simple enough to
implement that I had it in place inside two weeks.
How did I do it? Well, I took an
ordinary text footer (name, address, phone, etc.) and added two graphic
elements. One was our tagline, "We Share Ideas" -- the same
footer as our newsletters and web pages. Nice, but maybe not
other addition was a "Play Video" graphic with a hyperlink to a CEBI
promotional video. That worked far beyond my expectations.
It's generated comments, referrals, prospects and new CEBI
I'd estimate my economic benefit from that
single idea will be worth about 3 years of dues, had I been paying dues as a
CEBI member to attend.
Want help with this? Click
Read on for more
reasons and ways to make everyone's emails sell for you...
Plan Now for CEBI Fall
The CEBI Fall Summit returns to The Blackwell in Columbus, OH, a
favorite venue of CEBI members. Be sure and block your calendar for
October 28-29, 2010 (arrive on 27th). Hotel rooms at The Blackwell are
limited -- reserve now to avoid staying offsite. Register
And, as always, we're
interested in your ideas for newsletter articles. Would you perhaps write
a guest Editorial? Please let us know if you have ideas or material you'd
be willing to share with others.
Chief Executive Boards International
Chicago North LB
Northern KY LB
Oct. 28-29, 2010
* LB =
Local Board Meeting
2010 Local Board Dates
Nominate a Member
Do someone else a
favor by introducing them to CEBI.
If you need an
email to share with a friend, try these "talking points"
Use this Nomination
8-Step Program to
I was really impressed recently by two partners who have learned
to run their business "by the numbers". They plan, they
forecast, and they know where they're going at all times.
They're the exception among small businesses, in my
experience. As a result, they know their income, their cash flow, their
manpower requirements and their profitability months in advance.
Is your company operating in control, or is every month more
exciting than the one before? Here's an 8-Step
Program to managing your business for predictability and performance.
- The Story of Success
Best-selling author Malcolm
Gladwell has studied the success of "outliers" --
those people on the tail of the distribution of successful
He found that their success
was far less accidental than you might imagine. In
fact, the formula for success is both timing and
Do you know the 10,000 hour
a CEBI Video Book Review.....
You're on a trip.
You're sick or hurt and in the hospital. How do you
Many CEBI members count on Medjet
About a Partner?
Chapter 4 of one of my
favorite business books, Fire Someone Today, is
titled, "There Can be Only One -- Plan for Your
Ever wonder why partnerships
have such a poor track record? Have a look at the 2
biggest reasons partners separate....
Your Customers Were Raving Fans?
Most organizations focus their
Customer Satisfaction time and metrics on the outcome
of a transaction or project.
Outcome is important. There's
something else, though, that's just as important, and is
also the second critical ingredient in moving customers from
"satisfied" to "raving
Miss a CEBI
are available here
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life goals. Members
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more focused, effective and strategic.
The result? More
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